Northway builds and manages the complete outbound system for early-stage B2B startups, from prospect research and personalized outreach to qualified sales calls, so you can focus on building your company.
Month-to-month • Direct access • Built for founders
We work best with ambitious early-stage B2B companies that already have a product, understand who they're selling to, and are ready to build a repeatable outbound motion.
Building a company already fills every hour in the day. Here's what a normal one looks like, and where outbound usually ends up.
Outbound matters. It just shouldn't come at the expense of building your company.
Founders don't build great companies because they send better cold emails.
They build great companies because they understand customers, improve products, hire exceptional people, and make difficult decisions every day.
We built Northway so outbound never has to compete for that time.
One system. Built once. Improved every week.
We nail down your ICP, your offer, and the message that actually gets a reply.
We source your prospect list, set up dedicated sending infrastructure, and write every sequence.
Outbound goes live. Every email is sent, tracked, and monitored from the first day.
We read every reply, route the qualified ones to your calendar, and tune the system every week.
We identify the companies and people worth talking to.
Every campaign is tailored to your market and offer.
We manage infrastructure, campaigns, and deliverability.
Replies are handled, qualified, and routed to your calendar.
Every week we review performance and refine the system.
We work with a handful of companies at a time, not a hundred.
You'll always speak directly with the people building your outbound, not an account manager reading you a status update.
We build repeatable processes, not one-off campaigns that stop working the moment we look away.
We become an extension of your team, not another vendor sending you a monthly invoice.
We think in years, not campaigns, and build systems meant to keep working as you grow.
Everything above is included in one monthly partnership.
Simple pricing. No surprises.
We're working with a small number of founding partners while we refine the Northway Revenue System. Pricing increases as we expand.
An SDR is one person, with one skill set, and no infrastructure behind them. Northway is a full system: research, personalization, sending infrastructure, and reply handling, running together from day one.
Once you have paying customers and a clear sense of who they are. Outbound works best when there's already a repeatable story to tell.
Most founding partners are live within two to three weeks of kickoff. That covers ICP, sourcing, infrastructure setup, and your first sequences.
Mostly at the start. We'll need an hour or two to align on your ICP and offer. After that, we run the system and bring the qualified conversations to you.
Book a 30-minute strategy call. We'll look at your market, your current outbound, and whether Northway is the right fit.
No pressure. No hard sell.